Blog

Ticket Design is a full-service design firm that helps clients take an idea to its complete experience—product design engineering, retail, branding, packaging, and market positioning.

Blog

Ticket Design is a full-service design firm that helps clients take an idea to its complete experience—product design engineering, retail, branding, packaging, and market positioning.

The customer's moment of truth is not the user's

Most products are judged twice. The first judgment happens before the product is ever used. A customer encounters it and decides in a few moments whether it deserves attention. Marketing campaigns, sales strategies and product launches are all designed to..

July 01, 2026

What an outside perspective brings to product design innovation

Some reflections, after twenty years of designing products, on why a fresh pair of eyes so often makes the difference..

June 18, 2026

How integrated product design bridges engineering and creativity

For decades, product development has often operated like a relay race. The baton of 'Creativity' is passed from design to..

February 12, 2026

How smart design helps appliance brands scale and improve usability

When the power goes out, people look for light. While working on an Exide home inverter, Ticket Design kept coming..

January 22, 2026

How Ticket Design helped Urban Company's Native purifier compete with established brands

Design today plays a direct role in shaping business outcomes. For new brands competing against legacy players, design shapes consumer..

December 26, 2025

Why the Etherena® ESA became a globally successful medical device

Reimagining a Critical Healthcare Experience At Ticket Design, we believe thoughtful design can transform healthcare experiences. Our collaboration with Pregna..

September 03, 2025

Why India's changing global landscape is an opportunity for design

India is at a pivotal point in global trade and innovation. Shifts in geopolitics, tariffs, and supply chain realignments have..

August 28, 2025

Why great products need both beauty and utility

Two Sides of the Same Coin Modern product design treats user-centric functionality and aesthetics as inseparable. A product must..

August 21, 2025

Why TRL levels matter when de-risking innovation in product design

At Ticket Design, we work at the intersection of design, technology and business outcomes. Many of our clients come to..

August 01, 2025

How smart medical devices are revolutionising diagnostics through good design

In this 21st-century era, AI and Machine Learning seem to be the new transformation technologies for every sector. According..

by ticketdesign

May 16, 2025

How smart design helps appliance brands scale and improve usability

Household appliances in India are ever-living from mere articles of necessity at times, to lifestyle statements, refrigerators keeping fresh..

January 07, 2025

The Art of Balancing Design and Manufacturing

A good design translates well into production In the complex world of product development, the intersection of design and manufacturing..

December 03, 2024

How good packaging design won Asia's best and a presidential medal

At the Asian Packaging Federation's Asia Star Awards, 16 countries showcased their best packaging designs. Out of 250 entries..

January 14, 2021

Why Ticket Design's lunar rover won the Lexus Design Award 2020

A Lunar Rover designed with Team Indus, India's private space exploration company wins the Lexus Design Award India 2020..

January 31, 2020

Ticket Design wins two India Star Awards

The IndiaStar award is the Indian Institute of Packaging (IIP), Mumbai’s National annual award for the best innovation and..

August 27, 2017

What a connected products workshop taught us about design and making in India

Design of connected products - A workshop. We are living in a world where technology is playing a vital role in..

February 12, 2016

How 8 product designers reimagined an object from everyday life

Forbeslife invited us to reimagine a product from our lives. Two redesigned products from our everyday life are presented here..

January 26, 2016

How Ticket Design's BASF packaging became the best design in Asia

Asia Star Awards, are presented by the Asian Packaging Federation (APF), a non-profit organisation established in Tokyo, Japan, in..

January 07, 2016

Ticket Split AC range

Scento

Compact Freshness Solution

Exide

Exide Batteries Product Range

Epigamia

Epigamia Snack Pack Design

SELZER

New FMCG Package

Kangaro

Next gen range of staplers

Urban Company

UC’s indigenous
water purifier range

Oxy-Gen

Freshness all the time

Blossom fans

Premium fans for
the discerning homes.

Oxygen

Oxygen based
dispenser

Travel Mate

Tata Motors

Pegasus

Smart Security Products

Rover Design

Lunar Rover Design

Kineco

Identity design

India Star Awards

We win two India Star Awards

Golf Cart

Heritage
in design

Map my truck

Advanced Telematics
for Tata Motors trucks

Novel UI

Interface design for
quick paint dispensing

Wagga Wagga

Modern look for
premium brand

Hokey Pokey

Ice-cream feast
for the young

Identity Design

Power backup
products for home

Good Earth Winery

Premium Wine Packaging

Healthcare

Branding a healthcare range

Fru2Go

Identity for a fresh
fruit snack brand

Paras Dairy

Celebrating Devanagari

IPTV

Multiplay Internet Device

Old Spice

Packaging Old Spice

System Design

Semiotic interface for
controlling air-conditioners

Biopsy System

Design for
accessible healthcare

Water Meter

Enabling SME
with design

Red Dot

International Recognition
for Ticket Design

CII Award

CII Design Excellence Award 2013

PowerBUS

Exide’s power backup
system for home

Asian Paints

Choosing paint
made easy

ETHERENA

Contraception
assistive device

Shield

Design for Africa

Control Design

Programmable
logic controller

BASF

Tamper evident
packaging

Remote

One touch VRF control

Make in India

Putting design first

Smart watch

Smart Watch

Sanitation

Sustainable and
collapsible design

Ticket Split AC range

Scento

Compact Freshness Solution

View All

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Ticket Design Pvt Ltd is an award winning new product design and innovation consulting firm with a dedicated team of professionals based in Pune, the design capital of India. We offer high quality Product, Industrial design, Packaging, User Experience Design/ UI and Development services for Indian as well as global clients.

At Ticket Design we are driven passionately by our user centered design processes and we believe our key value addition in any project is delivered as an outcome of our uncompromising process and quest for a meaningful solution.

Ticket Design has over the past several years established itself as a leading and respected design and innovation consulting company in India with a wide variety of award winning products launched in the Indian as well as International markets. Our Product, Packaging UX Design and Development services for Indian as well as global clients cover a variety of industries ranging from consumer, medical, electronics, appliances, packaging to automotive.