Family planning is one of the most important areas for focus for governments worldwide as our population is increasing at an alarming rate. According to World Health Organisation an estimated 222 million women in developing countries would like to delay or stop childbearing but are not using any method of contraception. Family planning allows people to attain their desired number of children and determine the spacing of pregnancies. Contraception is important in ensuring access to preferred contraceptive methods for women and couples – is essential to securing the well-being and autonomy of women, while supporting the health and development of communities.

IUD- Intra Uterine Device is a small flexible plastic device containing copper sleeves that is inserted in the uterus. Copper damages sperm and prevents any fertilisation. This method is safe, reversible and assure 99% success rate.

Etherena is a new single hand use design of loader for easy and safe insertion of an IUD in the womans uterus. This is a breakthrough new aseptic method making insertion very easy for the care-givers. 

The new product is a a ready-to-insert integrated IUD System that can be easily used with a just a single hand. It provides the doctor with a simple, safe, no-touch aseptic hygienic device.

It empower doctors, care givers with minimal training to safely install the T in the uterus with a simple push and pull action of the knob

Susceptibility to infection, high learning time to learn the procedure (significant training involved), errors during procedure leading to injury are some of the pain points of existing devices that have been addressed in the new design. 

This product has won the prestigious German Red Dot Award 2013 for exceptional design. Read more about it here