Our 3L Process
We follow our 3L Process to uncover opportunities, challenge assumptions and guide better design decisions.
Observe users in their real environment. Study behaviour, workflows, workarounds, frustrations and unmet needs.
Listen to customers, operators, manufacturers, service teams and business stakeholders. Valuable insights often emerge from what is not explicitly said.
Experience the situation first-hand. Use the product, visit the factory floor, travel with users and immerse yourself in the context before proposing solutions.
The 3L Process forms the foundation of every engagement. It helps uncover opportunities, challenge assumptions and reduce development risk before major decisions are made.
We study users, products, competitors, technologies and market realities before a single concept is generated.
Activities may include:
• User observation
• Contextual inquiry
• Product audits
• Competitive benchmarking
• Opportunity mapping
• Journey analysis
The outcome is a clear understanding of where meaningful innovation can occur.
Multiple concepts are explored to solve identified opportunities. Ideas are evaluated against user value, technical feasibility, manufacturing constraints and business goals.
Sketches, storyboards and early visualisations help teams compare directions before committing resources.
Promising concepts are developed into detailed visual and functional proposals. Product architecture, usability, proportions, interaction and brand expression are refined before engineering begins.
Design intent is converted into production-ready engineering.
Activities include:
• CAD development
• DFM/DFA
• Tolerance studies
• Component integration
• Cost optimisation
• Supplier collaboration
The goal is to create products that can be manufactured reliably and economically.
Prototypes expose problems that digital models cannot.
Ergonomics, assembly, performance and user interaction are tested before tooling investments are made.
Each prototype reduces uncertainty and improves confidence in the final product.
We believe every important assumption should be tested before committing to tooling and production investments.
We support manufacturers during pilot production, tooling validation and early production runs.
This ensures that design intent survives the transition from prototype to mass production.
Let’s work together!
Transform your brand experience from commencement to delivery with solutions that resonate on a grand scale.