Good Earth Winery produces India's premium wines. Ticket Design worked with Good Earth Winery to create unique strategy and packaging to position the wine as a desirable choice for a discerning wine consumer.
Packaging plays a major role in product branding and most consumer decisions are based on how the brand resonates with consumer lifestyle and choices. As a new entrant in the wine industry, Good Earth Winery needed special packaging to convey unique qualities of the wine.
The challenge was to create design diferentiation by clutter breaking design, create a distinct identity for the product. It was important that design enhanced the experience of purchase, carrying, storage and celebrate the finer aspects of the wines.
This is a special pack to carry Wine bottles. This pack also doubles up as a carry bag. The carrying rope is wound all round the pack ensuring that the pressure is not applied directly onto the board enabling full bearing of the load of a fllled wine bottle in a paper package. When formed, the pack conforms to the shape of the bottle.
The package design called for a refined visual language suggestive of an exquisite wine inside. Graphic design reflects passion of the wine with swirling formation of the tagline of the brand, "always make your own music" This package is stored flat for efficient transportation and storage. Unlike other alcohol packages, flat storage dramatically reduces volume saving energy and shipping cost. It is important for the wine to be maintained at a specifc temperature in a wine chiller. It uses only paper as a material for the main package along with a cotton string as a handle. The design incorporates an innovative structural design to form an eyecatching curvilinear shape using unique creases and bends in paper.
The packaging has won the IndiaStar packaging award as well as has been the finalist at US IDSA IDEA awards for design excellence.