Design innovation

01.The customer's moment of truth is not the user's

Most products are judged twice. The first judgment happens before the product is ever used. A customer encounters it and..

July 01, 2026

02.How integrated product design bridges engineering and creativity

For decades, product development has often operated like a relay race. The baton of 'Creativity' is passed from design to..

February 12, 2026

03.How smart design helps appliance brands scale and improve usability

When the power goes out, people look for light. While working on an Exide home inverter, Ticket Design kept coming..

January 22, 2026

04.How Ticket Design helped Urban Company's Native purifier compete with established brands

Design today plays a direct role in shaping business outcomes. For new brands competing against legacy players, design shapes consumer..

December 26, 2025

05.Why the Etherena® ESA became a globally successful medical device

Reimagining a Critical Healthcare Experience At Ticket Design, we believe thoughtful design can transform healthcare experiences. Our collaboration with Pregna..

September 03, 2025

06.Why TRL levels matter when de-risking innovation in product design

At Ticket Design, we work at the intersection of design, technology and business outcomes. Many of our clients come to..

August 01, 2025

07.How smart design helps appliance brands scale and improve usability

Household appliances in India are ever-living from mere articles of necessity at times, to lifestyle statements, refrigerators keeping fresh..

January 07, 2025

08.The Art of Balancing Design and Manufacturing

A good design translates well into production In the complex world of product development, the intersection of design and manufacturing..

December 03, 2024

09.Ticket Design wins two India Star Awards

The IndiaStar award is the Indian Institute of Packaging (IIP), Mumbai’s National annual award for the best innovation and..

August 27, 2017

010.How Ticket Design's BASF packaging became the best design in Asia

Asia Star Awards, are presented by the Asian Packaging Federation (APF), a non-profit organisation established in Tokyo, Japan, in..

January 07, 2016

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