Epigamia Snack Pack Design

Epigamia set out to reimagine its Snack Pack, a yogurt cup paired with a crunchy mix-in. The brief was simple yet demanding, create a fresh, distinctive structural design that improved usability, strengthened shelf presence and made the yogurt-plus-topping experience more intuitive. Ticket Design was brought in to rethink the pack from first principles and build a single master structure adaptable across flavor variants.

The ambition was clear. Keep it cost-efficient. Keep it manufacturable. Make it delightful.

This case study captures the design exploration, insights and structural directions developed during this project. The work later informed Epigamia’s approach in different formats.

What We Studied

User research was conducted with the existing pack to understand how people opened, mixed and ate from it. Several recurring issues emerged:

• Opening steps were fidgety
  Multiple seals, a loose lid and a spoon trapped in a pouch created friction in the very first interaction.
• Mixing led to spills
  The tall, narrow cup made stirring messy. Yogurt stuck to the lid. Fingers inevitably got involved.
• The spoon was inadequate
  Short, flexible and unreliable when locked open. Users struggled to reach the bottom and scrape the walls.
• Container geometry worked against the experience
  A wider, bowl-like form would reduce spillage, simplify mixing and visually feel more generous.

These insights gave the redesign a clear direction – reduce steps, reduce mess and make the experience feel more intentional.

Design Objectives

From research and brief alignment, three core goals were set:

1. A Unique Structural Identity

A new form that immediately looked “Epigamia,” distinct from standard yogurt cups and able to become a recognisable asset for the brand.

2. Stronger Visibility and Communication

A structure with clearer branding zones and controlled transparency so consumers could see both the mix-ins and flavor cues at a glance.

3. A Better Eating Experience

A wider mouth for mixing, an integrated and visible spoon, fewer fiddly components and an opening sequence that felt straightforward.

These objectives informed the structural ideas and mechanisms explored through multiple concept rounds.

Structural Directions Explored

Two primary directions emerged as strong contenders during development. Each addressed usability and identity through a different lens:

Direction A: Integrated Pour-to-Mix

A hinged relationship between the toppings container and yogurt cup allowed users to tilt and empty the mix-ins in one movement. The goal was intuitive mixing without separate parts. The challenge lay in stability and maintaining a compact footprint after the pour.

Direction B: Clean Bowl Aesthetic

A minimal, bowl-like geometry for the yogurt container, paired with a simple flip-open mix-in lid. The emphasis here was elegance, ease of handling and a calmer eating experience. Ensuring the hinged lid didn’t interfere while eating became a critical refinement point.

Both directions were engineered to simplify user steps, integrate the spoon intelligently and stay within manufacturable limits.

Key Challenges Navigated

1. Cost Discipline

The new structure had to match the current pack’s unit cost. Any design that increased part count, material usage or assembly complexity had to be reconsidered.

2. Manufacturing Practicality

The assembly process needed to avoid additional heat-based steps after yogurt filling. This pushed us toward snap-fits, mechanical hinges and label-based sealing approaches.

3. Mix-In Volume Variability

Ingredients with very different bulk-to-weight ratios demanded precise volume planning so the structure would work for typical granolas as well as puffier toppings.

4. One Master Form Across Variants

Since variants differed only in graphics, the master structure required a finely balanced geometry suitable for all recipes, without structural changes.

What This Work Contributed

The project delivered lasting value

• A deep understanding of user interaction with multi-component food packaging.
• Structural mechanisms that simplified mixing and reduced mess.
• A clear framework for evaluating manufacturable innovation under strict cost constraints.
• Insight into how packaging form can elevate perceived portion, functionality and brand presence.

This remains a strong example of how innovation, user research and practical constraints can converge to shape next-generation FMCG packaging.