Business World NID Award 2006 for Design Excellence.

Ticket Design wins the prestigious Business World NID Award 2006 for Design Excellence. A solution based on basic tasks… delivering goods effectively and improving the driver’s comfort and safety,’ remarked the jury.

Above: Balkrishna Mahajan and Nishma Pandit of Ticket Design receiving the award for best industrial design from Shri N N Prasad, Joint Secretary, DIPP (Department of Industrial Policy and Promotion, Government of India. Also seen in the picture are the hosts for the evening, Nayanika Chatterjee and Mr Prasad Bidappa. (Photo credits; Praveen Nahar)

Ticket Design received the award at a ceremony in New Delhi on 20th January 2007, attended by leading dignitaries from the Indian design industry. The recognition was for the advanced telematics product designed for Tata Motors, praised for its user-centered industrial design, intuitive icon-based interfaces, and user-friendly approach tailored specifically for Indian truck drivers.

The Product

This advanced vehicle tracking system, launched by Tata Motors for their Novus heavy-duty trucks, allows fleet owners to monitor their vehicles anywhere in India via an internet-connected computer. Leveraging GPS and mobile networks, it provides real-time tracking with ease.

Distinct from any other GPS-based product on the global market, the system is thoughtfully designed to meet the specific needs of Indian drivers and fleet owners. It exemplifies how design must cater to the realities of the market it serves.

Built for users who may speak different languages, have limited literacy, and endure the demanding life of long-haul driving, the product delivers a reliable, user-centered solution that supports them every step of the way.

User-centered Design

The product features icon-based controls for an intuitive user interface, setting it apart as a superior solution in the market. It offers unmatched communication capabilities for both drivers and fleet owners.

Through this device, drivers can access life-saving medical assistance in emergencies, report traffic conditions, communicate with the base station, enjoy music, and stay connected with their families—all from a single, user-friendly interface

Team Speak

The Ticket Design team is thrilled with its first such venture in India, winning this coveted award, and is optimistic about the future of industrial design and its role in the growing Indian creative economy.

Balkrishna Mahajan, Founder and Industrial Design Specialist, says, “This award is a due recognition to our efforts in seeking meaningful design insights and delivering user centered design solutions that compete at the highest international level.”

Nishma Pandit, Founder and ID Specialist, adds, “We feel that great design makes products attractive to customers and rewarding to use. It is design that can give a product its competitive edge and added value in a highly competitive marketplace. We as Ticket Design are uniquely positioned to do that.”

The electronics for the product has been designed by Tata Motors (Electronics Division) and System/ Web Integration by Tata Technologies.

For more details about the awards please visit www.businessworld.in or www.nid.edu
For more exciting details about the product Click here